GBP Optimization
Google Business Profile optimization service for small businesses
Your Google Business Profile is the single biggest lever on whether you show up in the map pack — and most profiles are quietly leaving rankings on the table. This is a done-for-you, productized service: a fixed scope of everything that makes a profile rank and convert, handled for you, with a clear price and a clear turnaround. No open-ended retainer, no guesswork.
What's included
A fixed, productized scope
GBP audit
We start with a full audit of your Google Business Profile — verification status, category accuracy, NAP consistency across the web, and how you stack up against the businesses ranking above you in the map pack. You get a clear picture of what's holding the profile back before we touch anything.
Categories & services
We set your primary and secondary categories to match what customers actually search, then fill in the services and attributes Google uses to decide which queries you're eligible to rank for. Miscategorized profiles quietly lose visibility they should be winning.
Photos & media
We organize and upload a labeled set of profile, cover, interior, and work photos, and set a cadence for keeping media fresh. Active, well-populated profiles read as legitimate to both Google and the customer deciding whether to call.
Posts cadence
We establish a regular Google Posts rhythm — offers, updates, and highlights — so your profile stays active. A profile that's updated consistently signals an operating business, which supports ranking and gives searchers a reason to choose you.
Review strategy & responses
We set up a simple, repeatable way to ask satisfied customers for reviews at the right moment, and a habit of responding to every review — positive or negative. Review volume, recency, and responsiveness all feed both ranking and click-through.
Q&A seeding
We seed the profile's Questions & Answers with the questions customers actually ask and clear, accurate answers — so the profile handles common objections for you instead of leaving them to whatever a stranger posts.
Spam-fighting & suggested-edits monitoring
We monitor for competitor spam, fake listings, and Google's suggested edits that can silently change your hours, category, or address. Left unwatched, these erode ranking and send customers to the wrong place. We catch and dispute them.
Tracking & reporting
We track map-pack position, profile calls, direction requests, and website clicks in Google Business Profile insights and Search Console, then report on what actually changed — not vanity metrics — so you can see the return.
The offer
Fixed scope, clear terms
Turnaround
Initial audit and profile optimization is completed within the first two weeks of kickoff. Ongoing management — posts, reviews, Q&A, and spam monitoring — runs on a monthly cadence after that.
Simple, productized pricing
Flat-rate and productized: a $550 one-time setup covers the full fixed scope above, with optional ongoing management at $450/month if you'd like us to keep the profile active and defended after launch — posts, reviews, Q&A, and spam monitoring, month after month. No open-ended retainer, no surprise line items.
Why Saltline
A repeatable method, not a one-off tweak
We treat a Google Business Profile the way we treat any system we build: a fixed checklist run the same way every time, then measured against what actually changed. Every item in the scope above is something Google uses to decide who ranks — so we work the whole list rather than guessing at one lever. You own the profile and everything we set up on it; we're not renting you a report, we're optimizing an asset that stays yours.
Ready to fix your profile?
Book a 15-minute discovery call. Tell us where your business shows up today — we'll walk you through the scope and confirm the flat-rate price for your profile.